Rockrose has been the most talked about new sustainable neighborhood in San Diego. This weekend, the Foothills community, the home of Rockrose, will open the Community Recreation and Swim Center for new residents. Brookfield took some of the same efficiency design concepts from Rockrose into the Community Center. The pool will be heated by a solar water heating system and backed up by high efficiency pool heaters. LED lighting will illuminate the site. Water efficient landscaping will adorn the Center and passive cooling systems will help the residents beat the summer heat.

The Community Center embodies the Eco-Savvy theme of Rockrose. And, the Eco-Savvy “…concept aims to create a community that reflects both today’s home buyers’ need for value and their preference for eco-conscious products. Think of it as cost efficient meets energy efficient – and then some,” according to Sarah Yaussi, News Editor for Big Builder Magazine.

We could not have said it better ourselves!

Rockrose is the first new home community in San Diego to offer every new home standard, with an energy efficiency rating of 35% better than the California Energy Efficiency Standards for Residential Construction (Title 24). But, that is just where Eco-Savvy starts. Rockrose offers water conservation through tankless water heaters, WaterSense faucets, low-flow shower heads, recirculating hot water systems, insulated hot water loop lines and water sensitive landscaping. Rockrose is waste sensitive, diverting 70-80% of the construction waste material away from local landfills by recycling. Rockrose is environmentally sensitive to indoor air quality by including Merv 8 air filters, low VOC carpets and paints, and formaldehyde free adhesives. Rockrose supports sustainable building through the use of Sustainable Forest Initiative Certified lumber and engineered wood products. Home buyers may also select recycled materials for their floor coverings. Rockrose supports renewable energy and solar power by providing photo voltaic options for all home buyers. Rockrose is Eco-Savvy.

And, Eco-Savvy is being ecologically and economically smart. It doesn’t have to cost a lot of money to be Eco-Savvy!

Eco-Savvy is also being a good neighbor and offering educational materials and displays about energy savings, water conservation, indoor air quality, native habitat landscaping and waste reduction programs. Even if you are not in the market for a new home, stop by and see how Eco-Savvy can be utilized in your home today. Saving the environment can also mean saving money in your home right now!

See you on the 27th of March!

Brookfield’s new “Eco-Savvy” product line of single family detached homes is receiving very positive reviews from new home shoppers. The information trailer for Rockrose opened on January 9th. Over 550 inquisitive parties have signed up on the new neighborhood’s Interest List. And, over 35 prospective purchasers have begun the loan qualification process!

Are you environmentally tuned in? Are you focused on eco-friendly homes, energy efficient homes, and sustainable homes? Are you looking for environmentally friendly homes, energy saving homes, and green house designs? Then you may be “Eco-Savvy”! If you want all these things in your new home, and you want your home in a great school district, a coastal city and a new master planned community, then you may be “Eco-Savvy”! If you want all these benefits and you want them at a great value, the you are “Eco-Savvy”!

“Eco-Savvy” means sustainable and smart! “Eco-Savvy” means energy conscious, water conscious, air quality conscious, habitat conscious, renewable resource conscious and smart! Every home in the Rockrose neighborhood will be a minimum of 35% more energy efficient than required by the current California’s Energy Efficiency Standards for Residential Construction (Title 24). No other builder in San Diego is offering this level of energy efficiency in its standard construction homes! That’s right “NO OTHER BUILDER IN SAN DIEGO IS OFFERING A STANDARD CONSTRUCTION HOME AT 35% MORE EFFICIENT THAN REQUIRED BY TITLE 24!” That is why “Eco-Savvy” in smart!

In Rockrose you will find … water efficient fixtures, low VOC paints, stains and adhesives for air quality, National Wildlife Federation certified habitat landscaping, sustainable forest certified lumber, xeriscape front yard landscaping, construction waste reduction programs, in-home recycling centers, and the list continues to grow … that is “Eco-Savvy” smart!

Have you been by to visit Rockrose? What’s holding you up? You can find us on Glen Avenue in Carlsbad. Take the I-5 to Cannon Road exit, go east. As you cross El Camino Real, you can see us ahead on the left. Turn left on Hilltop Street and go around the traffic circle to the Brookfield Information Center for Rockrose. Stop in and see Julie or Loretta, they will be happy to show you how “Eco-Savvy” means a smart buying decision.

Great questions! And, we have great answers!

Rockrose, a new community brought to you by Brookfield is Eco-Savvy. Rockrose is a Carlsbad community in the new master plan of The Foothills. Rockrose takes green building, sustainable building and environmentally friendly building to a new level of awareness and implementation.

Today’s “green conscious” consumers are looking to reduce their personal and family impact on the earth’s health and well being. They are looking for environmentally friendly alternatives for every aspect of their lives. Eco-Savvy understands this desire and works with multiple aspects of new home construction and new community living to incorporate these goals into environmentally friendly living.

The recreation center of The Foothills master plan includes solar water heating and LED lighting to reduce the need for natural gas and electricity. You still get the same resort quality facilities, you just get them in a more Eco-Savvy delivery.

Rockrose will include many new Eco-Savvy features, starting with a whole house design system focused on increasing energy efficiency by 35% or more than current Title 24 requirements. Title 24 is the California state law that governs home design and energy efficiency in construction. California has one of the strictest energy efficiency standards in the United States, and every Eco-Savvy Rockrose home will exceed the minimum standards for energy efficiency by at least 35% (according to the current Title 24)!

Rockrose will also bring you other Eco-Savvy features, like water conservation measures and environmentally friendly building material selections. Many of these features will be standard in every Rockrose home. And, then for those “green conscious” buyers that desire to go even further …. well, we have some more surprises in store for you.

Visit our web site for more information on Rockrose and The Foothills. Then check back here regularly as we unveil more of the Eco-Savvy features and options you can find in this new home community.

Brookfield Homes has always prided itself on the quality of our home construction. We are known for our efforts to design and build quality homes. We view the Eco-Savvy homes by Brookfield to be that “next extension” of our quality construction program. Quality, value, design and now Eco-Savvy, Brookfield Homes continues to lead the way in new home and community construction.