Eco-Savvy Homes in Carlsbad, Part 3
Tuesday, January 26th, 2010
Rockrose continues to grow at The Foothills in Carlsbad, CA.
Brookfield’s new “Eco-Savvy” product line of single family detached homes is receiving very positive reviews from new home shoppers. The information trailer for Rockrose opened on January 9th. Over 550 inquisitive parties have signed up on the new neighborhood’s Interest List. And, over 35 prospective purchasers have begun the loan qualification process!
Are you environmentally tuned in? Are you focused on eco-friendly homes, energy efficient homes, and sustainable homes? Are you looking for environmentally friendly homes, energy saving homes, and green house designs? Then you may be “Eco-Savvy”! If you want all these things in your new home, and you want your home in a great school district, a coastal city and a new master planned community, then you may be “Eco-Savvy”! If you want all these benefits and you want them at a great value, the you are “Eco-Savvy”!
“Eco-Savvy” means sustainable and smart! “Eco-Savvy” means energy conscious, water conscious, air quality conscious, habitat conscious, renewable resource conscious and smart! Every home in the Rockrose neighborhood will be a minimum of 35% more energy efficient than required by the current California’s Energy Efficiency Standards for Residential Construction (Title 24). No other builder in San Diego is offering this level of energy efficiency in its standard construction homes! That’s right “NO OTHER BUILDER IN SAN DIEGO IS OFFERING A STANDARD CONSTRUCTION HOME AT 35% MORE EFFICIENT THAN REQUIRED BY TITLE 24!” That is why “Eco-Savvy” in smart!
In Rockrose you will find … water efficient fixtures, low VOC paints, stains and adhesives for air quality, National Wildlife Federation certified habitat landscaping, sustainable forest certified lumber, xeriscape front yard landscaping, construction waste reduction programs, in-home recycling centers, and the list continues to grow … that is “Eco-Savvy” smart!
Have you been by to visit Rockrose? What’s holding you up? You can find us on Glen Avenue in Carlsbad. Take the I-5 to Cannon Road exit, go east. As you cross El Camino Real, you can see us ahead on the left. Turn left on Hilltop Street and go around the traffic circle to the Brookfield Information Center for Rockrose. Stop in and see Julie or Loretta, they will be happy to show you how “Eco-Savvy” means a smart buying decision.

I read this months article in BuilderNews and saw the shout out you received from Carol Ruiz about your blog! Keep up the great work Steve!
Thanks Paul. I am always a bit surprised by how far and wide this blog reaches.
Steve
I used to work for a labor company. This information has kept me up at night intensifying my knowledge of the industry. I hope to start my own blog in the near future. In the mean time, I have bookmarked this blog in attempts to further intensify my knowledge with this. I appreciate the hard work that was done to create these articles/blogs on this subject. I look forward to more post just like this!
HPM
Thank you for the kind words. If there is a specific subject of interest you would like more info on, please let me know in your next comment.
Steve
I just subscribed to your blog. I am so impressed with your accomplishment with Rockrose. As a recruiter for the building industry for 25 years and someone who has always been an environmentalist, you are setting the bar very high here in San Diego. Lets hope other builders take your lead (or LEED) in making all new homes energy efficient. I have started a new division, “Green Collar Staffing” and hope to work with you in the future. Warmest Regards… Suzanne
Thank you, Suzanne. We are proud of Rockrose, but even more proud of the way the project came together. We learned a lot about sustainable and Eco-Savvy construction techniques. We know our next community will benefit from this learning experience.
Steve